Google's mission is to organize the world's information and make it universally accessible and useful. Search is how Google began, and it's at the heart of what Google do today. Google devotes more engineering time to search than to any other product at Google, because it believes that search can always be improved. It is constantly working to provide you with more relevant results so that you find what you're looking for faster. To that end, it has added services such as personalized search, which tailors results for their clients if the clients are signed in to Google account.
As a business, Google generates the majority of its revenue by offering advertisers measurable, cost-effective and highly relevant advertising, so that the ads are useful to the people who see them as well as to the advertisers who run them. Hundreds of thousands of advertisers worldwide use Google AdWords program to promote their products and services on the web. Advertisers bid in an open and competitive auction to have their ads appear alongside the search results for particular keywords. They can specify the geographic location and time of day for their ads to appear. As a result, people see ads that are so useful and relevant that they become a valuable form of information in their own right. Since we believe you should know when someone has paid to put a message in front of you, we distinguish ads from search results or other content on a page by labeling them as "sponsored links" or "Ads by Google". Google doesn't sell ad placement in search results, nor does Google allow people to pay for a higher ranking there.
Google builds web applications, or "apps", to make it simpler for people to share information and get things done together. Gmail, Google Calendar and Google Docs help people communicate and collaborate more easily, whether planning a wedding or building a business itinerary. The information is stored securely online, accessible from any device with a web connection. And because it lives online, it's easy to share with a group of collaborators. Everyone in the group can work on the same material at the same time, even if they're working in different buildings, countries or continents.
Google’s clients should be able to access all of Google's services wherever they are – even if they don't have a computer nearby. Google makes it easy for them to use their favorite Google products, from Google Maps to YouTube, right from your phone. As mobile devices become increasingly central to people's lives, Google works hard to find new and better ways to help clients get the information they need when they are on the go. A lot has changed since the first Google search engine appeared. Google has grown and expanded its offerings from a single service to dozens, often in as many languages. Google now has thousands of employees and offices around the world. But some things haven't changed: its dedication to its users and its belief in the possibilities of the Internet itself. The 3 big competitors of Google are America Online(AOL), MSN, and Yahoo! Inc.
Google nowadays Google is the most used search engine engine in the world with more than 60% of the world requests made on search engines. Google is also a company providing a large range of services(exactly 149), his more recent ones(the web browser: Chrome) make it now compete with firms such as Microsoft. Some example of Google services: mails, blogs, videos hosting, companies ads, maps, pictures hosting, websites analytics During the last 4 semesters Google generated nearly 20 billions dollars of revenue with a net profit of 4,85 billions. As a comparison for the same period Microsoft(created 33 years ago) got 60 billions dollars and a net profit of 17,6 billions. The value of Google is nowadays estimated to 142 billions of dollars. In the High- Tech sector only three companies have a better quotation: Microsoft, IBM (created 97 years ago) and Apple (32 years ago). Google is physically present in 33 countries around the world with 68 offices: To understand how this company could have been so successful internationally let's study his internationalization steps during the last decade.
Google is now available in 72 languages, partnership with AOL and first office in Australia in Sidney. Several national acquisitions to extend Google services which at the end extend as well the world services abroad of Google, for example the blog services “Blogger”. Dublin became the first location for Google's regional operations outside the U.S. More than 100 Google domain names are available. Google opens new engineering offices in Bangalore and Hyderabad in India. R&D center opened in Tokyo. The famous Google Maps application is release for Europe. New R&D center opens this time in China. First offices in Mexico and Argentina. Several other acquisitions to extend their services with for each of them translation in several languages. Partnership with China Mobile, the world's largest mobile Telecommunication carrier, to provide mobile and Internet search services in China. Sign partnerships to give free access to Google Apps for Education to 70,000 university students in Kenya and Rwanda. Series of acquisitions and translations of other Google services. As we just saw in ten years Google developed a lot of International marketing structures from simple representation offices to R&D centers to complex partnerships. I did not mentioned it but Google acquired several companies(more than 50). The purpose of these acquisitions was to extend their range of services which are then translated in order to be internationally exportable. I however did not find until now an acquisition of another search engine. Google seems to prefer the partnership(the company keep her brand but use Google, the best example is AOL).
An IT expert would qualify Google as a Geocentric company(the same service for all the world). There are however some slight modifications made to their service which could make think that Google is acting as well as a Regiocentric company, at least on some marketing aspects. The reason which drove me to this conclusion is that Google managers are recruited from all over the world and the power is centralized in the United States. As said in Google's presentation they opened in 2003 in Dublin a location for regional operations outside the U.S. It has been designed to serve Google customers across multiple time zones and languages spanning Europe, the Middle East and Africa. Taking in account that Europe has a very strong addiction to Google I may think that Google has in fact two center of decisions(one for America and one for the rest of the world) However Google has a so huge amount of offices in the United States which make me think that the final decision are taking in the United States which include a hierarchy among those centers of decisions.
As a business, Google generates the majority of its revenue by offering advertisers measurable, cost-effective and highly relevant advertising, so that the ads are useful to the people who see them as well as to the advertisers who run them. Hundreds of thousands of advertisers worldwide use Google AdWords program to promote their products and services on the web. Advertisers bid in an open and competitive auction to have their ads appear alongside the search results for particular keywords. They can specify the geographic location and time of day for their ads to appear. As a result, people see ads that are so useful and relevant that they become a valuable form of information in their own right. Since we believe you should know when someone has paid to put a message in front of you, we distinguish ads from search results or other content on a page by labeling them as "sponsored links" or "Ads by Google". Google doesn't sell ad placement in search results, nor does Google allow people to pay for a higher ranking there.
Google builds web applications, or "apps", to make it simpler for people to share information and get things done together. Gmail, Google Calendar and Google Docs help people communicate and collaborate more easily, whether planning a wedding or building a business itinerary. The information is stored securely online, accessible from any device with a web connection. And because it lives online, it's easy to share with a group of collaborators. Everyone in the group can work on the same material at the same time, even if they're working in different buildings, countries or continents.
Google’s clients should be able to access all of Google's services wherever they are – even if they don't have a computer nearby. Google makes it easy for them to use their favorite Google products, from Google Maps to YouTube, right from your phone. As mobile devices become increasingly central to people's lives, Google works hard to find new and better ways to help clients get the information they need when they are on the go. A lot has changed since the first Google search engine appeared. Google has grown and expanded its offerings from a single service to dozens, often in as many languages. Google now has thousands of employees and offices around the world. But some things haven't changed: its dedication to its users and its belief in the possibilities of the Internet itself. The 3 big competitors of Google are America Online(AOL), MSN, and Yahoo! Inc.
Google nowadays Google is the most used search engine engine in the world with more than 60% of the world requests made on search engines. Google is also a company providing a large range of services(exactly 149), his more recent ones(the web browser: Chrome) make it now compete with firms such as Microsoft. Some example of Google services: mails, blogs, videos hosting, companies ads, maps, pictures hosting, websites analytics During the last 4 semesters Google generated nearly 20 billions dollars of revenue with a net profit of 4,85 billions. As a comparison for the same period Microsoft(created 33 years ago) got 60 billions dollars and a net profit of 17,6 billions. The value of Google is nowadays estimated to 142 billions of dollars. In the High- Tech sector only three companies have a better quotation: Microsoft, IBM (created 97 years ago) and Apple (32 years ago). Google is physically present in 33 countries around the world with 68 offices: To understand how this company could have been so successful internationally let's study his internationalization steps during the last decade.
Google is now available in 72 languages, partnership with AOL and first office in Australia in Sidney. Several national acquisitions to extend Google services which at the end extend as well the world services abroad of Google, for example the blog services “Blogger”. Dublin became the first location for Google's regional operations outside the U.S. More than 100 Google domain names are available. Google opens new engineering offices in Bangalore and Hyderabad in India. R&D center opened in Tokyo. The famous Google Maps application is release for Europe. New R&D center opens this time in China. First offices in Mexico and Argentina. Several other acquisitions to extend their services with for each of them translation in several languages. Partnership with China Mobile, the world's largest mobile Telecommunication carrier, to provide mobile and Internet search services in China. Sign partnerships to give free access to Google Apps for Education to 70,000 university students in Kenya and Rwanda. Series of acquisitions and translations of other Google services. As we just saw in ten years Google developed a lot of International marketing structures from simple representation offices to R&D centers to complex partnerships. I did not mentioned it but Google acquired several companies(more than 50). The purpose of these acquisitions was to extend their range of services which are then translated in order to be internationally exportable. I however did not find until now an acquisition of another search engine. Google seems to prefer the partnership(the company keep her brand but use Google, the best example is AOL).
An IT expert would qualify Google as a Geocentric company(the same service for all the world). There are however some slight modifications made to their service which could make think that Google is acting as well as a Regiocentric company, at least on some marketing aspects. The reason which drove me to this conclusion is that Google managers are recruited from all over the world and the power is centralized in the United States. As said in Google's presentation they opened in 2003 in Dublin a location for regional operations outside the U.S. It has been designed to serve Google customers across multiple time zones and languages spanning Europe, the Middle East and Africa. Taking in account that Europe has a very strong addiction to Google I may think that Google has in fact two center of decisions(one for America and one for the rest of the world) However Google has a so huge amount of offices in the United States which make me think that the final decision are taking in the United States which include a hierarchy among those centers of decisions.
Google has latest services, and these are:
Reaching new customers:
• AdWords. Advertising business on Google
• Local Business Center. Making business searchable on maps
• Base: Product Search and more. Posting all kinds of content to Google
• Webmaster Central. Improving website's visibility
Enhancing website:
• AdSense. Earning revenue from website
• Analytics. Analyzing website traffic
• Checkout. Selling online
• Google Ad Manager. Managing ad inventory
• Website Optimizer. Building effective websites
• Google Site Search. Adding site search to website
• Google Friend Connect. Growing viral traffic to site
Increasing productivity
• Google enterprise search solutions. Searching company information
• Google Apps. Communicating and collaborating
• Postini services. Securing email
• Google Geospatial Solutions. Visualizing, analyzing and sharing
Reference:
Google.com
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